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The partners of Master Club Advisors, both individually and collectively, have developed and participated in a number of professional development programs for leaders of the private club community around the world.
These Programs have included many presentations to members of the Club Managers Association of America (CMAA) on an international, national, regional and local level as well as members and directors of private clubs, the Professional Golfers Association of America (PGA) and the Golf Course Superintendents Association of America (GCSAA).
Master Club Advisors Partners
are available to speak at Chapter meetings
and Allied Association events.
For more information and additional references,
please contact Senior Partner, Norm Spitzig directly at:
Norm Spitzig, MCM
6251 Beauclair Avenue
Mount Dora, Florida 32757
352-735-5693 (office)
561-762-7195 (cell)
normspitzig@hotmail.com
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Recognizing a Truly Great Private Club –
And Staying and Flourishing There for as Long as you Want!
What are the keys to long term professional success and personal fulfillment private club management? What makes a good club a GREAT club? What do those General Managers who work at the same club ten years or more do and know that others could learn from? What qualities do club Boards of Directors really want in their General Managers? Why is it that some General Managers flourish as volunteer leaders continue to change, while others are unable or unprepared to make the transition? Norm Spitzig, MCM, a respected leader and speaker in the world of private club management, will answer these questions and more in a lively and stimulating interchange.
As a result of this program, participants will be able to:
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Have a significantly better chance for long term success in the job in club management that is right for them.
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Better understand club management from the perspective of the Board of Directors / Owners.
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Learn pragmatic, proven skills that will likely increase longevity, productivity and job satisfaction / enjoyment.
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"Successful Leadership Models in the Private Club Industry: A Partnership between
the Club Board of Directors and General Manager"
Master Club Advisors Senior Partner Norm Spitzig has recently updated and expanded his most popular professional development offering. Based upon his nationally acclaimed and highly successful Board Orientation & Training program, Successful Leadership Models in the Private Club Industry: A Partnership between the Board of Directors and the General Manager offers an in-depth look at the “best private club governance practices” currently in use. As part of the program, the “new CMAA leadership model” is presented and examined through the eyes of a veteran industry leader. (Norm was a member of the Task Force that developed and refined CMAA’s new leadership paradigm.)
Like its predecessor, this program is most effective either as a CMAA Chapter/Regional presentation for both Club Directors and General Managers or as a seminar for individual Club Boards. Says Spitzig, “Club Directors like this program because it helps them better understand, in a practical and understandable manner from a neutral third party, their specific duties as directors. Similarly, general managers are pleased to hear an industry leader confirm the vital importance of a good general manager to the long term success of the club as well as augment their own orientation program with first hand experience and advice “from the trenches.”
Craig Martin, Executive Director of the Club at Admiral’s Cove in Jupiter, Florida, had this to say about Norm’s presentation to his Board of Directors:
“I am still receiving praise from my Board members on how educational and interesting your seminar was. I cannot thank you enough for the invaluable information and insight you provided for us in this session.”
Ron Banaszak, CCM of the Club Managers Association of Southern California said this about Norm’s presentation to both Club Directors and General Managers from his area:
“What an incredible educational session! I have received positive feedback and outright praise from not only the managers in attendance but the directors, too. Congratulations on scoring one of the highest ratings ever.”
Craig and Ron’s comments are representative of many other general managers around the country who have also had Norm speak with their individual Boards or to their Chapter members who attend with a Board Member. “My ultimate goal in this effort is really quite simple,” Norm says. “I want to leave the club with a more focused and better informed Board who are more understanding and appreciative of the roles, responsibilities and challenges of their General Manager/Chief Operating Officer.”
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"The View from the Trenches:
What Club Boards Are Really Looking For in their Next General Manager"
Presented by the two active Executive Search Partners of Master Club Advisors - Edward Henderson, MCM and Norm Spitzig, MCM - this updated program offers candid, current and practical career information, based upon real life experiences, with regards to what candidates for manager, general manager and/or chief operating officer positions in the private club industry can do to maximize their chances to be successful in their search. Both speakers present a segment of the program - after which follows a general “question and answer session.” The revised presentation includes highlights of the latest in compensation and operational trends in the private club industry based on the information gathered in Master Club Advisors’ acclaimed Symposiums.
Ed and Norm co-developed this highly interactive seminar as a result of their growing success in placing General Managers at great private clubs around the country. This program saw its debut in February 2003 at the World Conference on Club Management held in Miami Beach, Florida and has been successfully presented to a number of CMAA Chapters and Regions around the country since that time. “A View from the Trenches” was also a featured professional development presentation at the 2003 Canadian Society of Club Managers (CSCM) Annual Conference in Vancouver, British Columbia.
Jack Sullivan, Past National President of CMAA and Vice President & General Manager of The Old Collier Golf Club in Naples, Florida, had this to say about the exclusive Master Club Advisors General Manager search process:
“Master Club Advisors has been most successful in pairing the right manager with the right club. Their first hand knowledge of the industry and their passion for the private club world make them superb at what they do. This particular program passes on that wisdom and experience to club managers around the country. I highly recommend it.”
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"Everything You Wanted To Know About
Managing A Developer Owned Club - But Were Afraid To Ask"
Norm Spitzig, MCM has a new addition to the growing list of Master Club Advisors professional development offerings to CMAA, CSCM and CMAE Chapters.
This seminar will answer the key questions associated with a manager’s possible move from a traditional member-owned club operation to a developer-owned one. In particular, Norm will address the history and growth of developer-owned clubs and management companies in the private club industry as well as provide insight on the advantages and disadvantages of career opportunities in non-member owned club facilities. Norm, having “been there, done that,” offer candid, current and practical information based on real life experiences on what both developer and management companies look for when recruiting General Managers.
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"Develop and Implement a Compelling and Effective Board Orientation Program "
Ken Brown, CCM, a friend of the Master Club Advisors professional team, has teamed up with Norm Spitzig, MCM, long time Principal & Senior Partner of the firm, in developing an exciting new program that will surely be well-received by CMAA Chapters around the country. While some clubs choose to bring in an outside facilitator for their annual Board Orientation, other clubs prefer, for a variety of reasons, to handle this most important task "in house". Ken and Norm's groundbreaking seminar lays out a specific "step by step" process that allows General Managers to develop and implement a compelling and effective Board Orientation program customized for their club. Those Boards that really know what it takes to successfully run a private club are more likely to appreciate and compensate well their General Manager over the long run.
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"New Trends & Fantastic Ideas in Club Governance, Operations and Finances
Updated for 2008"
Master Club Advisors Principal & Senior Partner Norm Spitzig, MCM has recently updated one of his most popular professional development offerings.
This program, based upon information systematically and anecdotally gathering in during General Manager search assignments, Symposium gatherings and Board Leadership Orientations, presents the very latest trends and greatest operational ideas in the world of private clubs. This newly revised program has already attracted the attention of several CMAA and CSCM Chapters around North America.
Internationally recognized as an eloquent and visionary veteran of and spokesman for the private club industry, Norm is a magna cum laude graduate of Boston College and holds a Masters Degree from Ohio State University. His professional career began at the renowned Scioto Country Club in Columbus, Ohio, and led to successful general manager positions for nearly three decades at prestigious private clubs in Ohio, Indiana, Minnesota and Florida. His groundbreaking book Perspectives on Club Management – now 18 years old – continues to inspire and challenge club directors, managers and students around the world.
Norm’s leadership and professional contributions to the Club Managers Association of America (CMAA) have been varied and significant. Elected a National Director of CMAA in 1989, he served as National President in 1995 – the same year he became one of the six original general managers to earn the prestigious lifetime Master Club Manager (MCM) designation.
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"What Club Managers Really Need to Lead Their Clubs Today"
Leadership in member-owned clubs - specifically the club manager’s role as a leader - has been a career-long obsession Master Club Advisors partners.
Ed Henderson’s, former Managing Partner, initial 1989 study included a survey of more than 100 managers and resulted in his Orlando World Conference on Club Management presentation in 1990 titled, “Leadership and Authority in Club Management.” In 1995 this study was updated and expanded in his well-received MCM Monograph, “Lions Among Us.” Over the years he has spoken to many groups on this topic.
Now, MCA perpetuates Ed's passion for leadership and takes yet another hard look at club managers in this role in the ever rapidly changing 21st Century. Our new presentation, “What Club Managers Really Need to Lead Their Clubs Today,” uses the earlier studies as a reference base and is a continuing revision based on recent surveys and interviews with more than 100 club managers across the country. The end result is an advocate’s fascinating critical assessment of today’s club reality. Using the words and examples provided by leading club managers coupled with knowledge and insight gained Henderson’s 40 years as a club manager, he presents a balanced evaluation of the pitfalls and advantages inherent in club managers taking on a broader leadership role within their clubs. He provides a concise path for those managers aspiring to become club leaders.
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"What You Can Learn about Business
– and Life – from the World of Private Clubs"
Unlike Norm’s other programs, this offering is geared toward audiences that may not be all that familiar with what clubs are really about – or worse, think they know about private clubs from what they read in popular media but are dead wrong! Punctuated with humor and the personal experiences of a “insider,” Norm entertains and teaches his audiences the lessons that successful leaders learn from the world of private clubs – life lessons in ethics and personal responsibility that are applicable and translatable to all business situations. Accordingly, this particular presentation works especially well for company retreats, corporate training programs, professional association meetings, keynote addresses and Chamber of Commerce and Rotary gatherings.
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